Paid Search Marketing – aka pay per click (PPC) – is a key online channel. Google alone processes more than 8.5 billion search requests every day (https://www.oberlo.com/blog/google-search-statistics). Whatever people are looking for, online search is where they go to find answers – and products.
A well-planned and run PPC campaign will put your brand in front of customers at the exact moment they are in market for your products or services. Traditional text ads appear at the top of the search results, ensuring your visibility. These are supplemented by image-rich Shopping results that act as your shop front.
But why wait for your customers to come to you? PPC is an excellent channel to drive brand and product awareness amongst a highly targeted audience, again using image-rich Display ads. And what about video? YouTube – the second most-used search engine in the world – presents your brand in moving, living colour.
In fact, the possibilities of the PPC channel are extensive – so whatever your goals are, 3L Media can pair its expert knowledge with a huge range of paid media products to make your plans a reality.
What if you don’t have a plan? No problem – we are experts in planning and strategising, whatever your budget might be. We take an agnostic view as to the right media mix – we’ll only ever suggest strategies and products that are the right fit for your business.